• Starlight Classics (FNB’s signature open-air event for 1500 high-end clients
(activated for 16yrs).
• Cultivaria Festival (open-air fine dining experience for 1000 high-end guests –
activated for 6yrs). Event earned status in Guineas Book of Records.
• FNB Wines2Whales (3 x 3-days event attracting approx 3000 cyclists local &
internationally)
• FNB Whiskey Live Festival (3-night event at CTICC – attracted over 20,000 Whiskey enthusiasts per year)
• Francois Pienaar Golf Invitational – activated for 6yrs – 3-night client experience event at Fancourt Golf Estate with golf & themed evenings for 120 high-end clients.
• FNB Rugby & Soccer World Cup (CT Stadium & activating pre-match events)
• FNB Soccer & Rugby Clashes
• FNB Varsity Club
• Major CT Stadium events, incl Federer & Nadal tennis, international music concerts – hosting high-end clients in multiple suites & on the stands.
• FNB RunYourCity Series – (10km Run/Walk event – 10,000 entrants)
• Other events include Gala Dinners, Incentive Award events, Client breakfasts,
lunches, dinners, bespoke experiences, Product Launches, etc.
• Various CSI collab activities linked to Mandela Month, Youth Month, etc – a few also gained Guineas World Book of Records status.
Strategic versus Execution approach: I’m both as you need a good strategy to achieve effective execution. An activation or event should not just happen – it requires full reasoning as to Why and What ito the objectives and ultimately the outcomes.
Let me know how I can assist. Would love to hear from you.